This year's Small Business Saturday had me thinking: optometry is full of independent practitioners but for many years we've been providing eyewear designed by large corporations.  Don't get me wrong, I am a fashion world junkie as much as the rest.  But while we can be wowed by designer names on the side of our glasses, we often aren't getting much in the...

A large part of my day is spent performing one task that goes a little something like this: The Phoropter, an amazing machine I spend a large portion of my day with Imagine you are sitting behind the phoropter, a machine that is basically a large pair of glasses with every possible prescription inside.  On the other side of this very unattractive pair...

Schools across the country are heading back to the classroom in the next week or two, and as a parent there is more than enough to purchase and prepare to ensure your child is ready.  I know your schedules are busy, but I cannot recommend enough the importance of a full eye exam for children, especially as they return to the classroom with...

Several weeks ago top designers participated in a "mini" fashion week displaying Resort Wear for the 2012 season.  Inspiration for designer frames (both sunglasses and prescription eyewear) are drawn directly from the clothing fashion line as a whole, and there is plenty of inspiration to go around!  Take a look at some of my favorites below: 1) Summer Whites and Geometrics Diane von...

Selecting the most flattering frame for an oval face is a cinch – basically any frame will look great on you!  Think of the oval face shape as the “universal donor” of the glasses world.  So are you one of the lucky few who have the quintessential oval characteristics? Attributes of an oval face are:1. The length of the face is longer than...

For our next installment, we will be tackling the slightly more difficult square face shape.  I find that most people can discern a round or oval face shape, but a square face shape is a little harder to distinguish.  Again, you have to think of these shapes more abstractly – especially in the cases of square, heart, and triangle face shapes.  Let’s break...

While there are no absolute rules as to what frames will look best for you, there are a few guidelines that your eye care provider or optician ascribe to in making suggestions.  Every person has attributes of their facial symmetry and features that can be classified into an overarching "face shape".  These categories include round, square, heart-shaped, oval, and the upside down triangle. ...

Best known for their handbags, Coach’s Eyewear division (a partnership with larger distributor Marchon) offers a classically elegant line of frames offset with highly stylized details. The Coach line excels is in their plastic (or zyl) frames, where they typically combine basic outer colors (browns and blacks) with highly stylized temple details.  Look for an interesting pattern (as seen with the Roberta frame...

Hello and welcome to Eyedolatry – a blog devoted to the fashion and functionality of eyewear.  There has never been a more creative time in eyewear design and I look forward to sharing the latest trends in frames with you.  As a professional in the eyecare industry, I also plan to devote posts to the important mission of protecting your ocular health with insights...