I have to admit, when I heard about the launch of Acuvue Oasys 1-Day this fall, I was a bit confused about what was missing in the premium contact lens market place that another spherical daily contact could fill.   Acuvue already had a silicone hydrogel lens in Acuvue TruEye, which never really took off as a premium product because it was too...

The product has launched in Europe, but not yet in America.  Via We are merely months away from the American launch of another new daily disposable product, this time courtesy Ciba Vision!  Daily disposable products are the major forces on company's pipelines these days, with Bausch and Lomb's new Biotrue daily launching earlier this year, and Cooper Vision's Proclear 1-Day Multifocal launching last...