In optometry school, you learn a lot about how to be a great doctor. Ocular disease, surgical procedures, prescribing medications. And the curriculum typically includes business management courses too - basics of understanding net versus gross profit, balancing the books, budgeting for staff and paying yourself (hopefully).  Building your own practice from scratch though reveals a lot of the things we didn't learn:...

We're launching a new feature on the blog today, bringing you advice on the top trends and technology in eyewear straight from the people who know it best, your optometrists!  If you are active on Instagram you'll definitely recognize our first featured OD; with over 2,000 followers, Dr. Fartash posts daily as @glamoptometrist about her favorite eyewear and eye-themed fashion.  She is a 2nd generation...